Book Publicity for Writers June 10
And for College-bound Teens:
THREE WEEKEND SESSIONS in three different locations:
June 2-3 in Summit, July 14-15 in Montclair & September 29-30 in Morristown
Wearing a Different Hat: Turn from Writer to Marketer to
Promote Your Work
Sunday, June 10, 2018, 1:00 – 4:00 pm
at St. Luke’s Episcopal Church, 73 S Fullerton Ave., Montclair, NJ
Book publicity has changed a lot over the last decade with the onset of digital media, social media, and branding. In the past, writers relied on book publishers and book related media for publicity and reviews. Now all authors need to take a DIY approach, whether they are traditionally or indie published. The challenge is learning how to evaluate your work for its potential and knowing what and how to target the right people and places in the best possible way to create the most positive outcome.
In a small group, you will work with book publicist and marketing/branding expert Claire McKinney to devise your best plan for promotion. Some of the questions Claire will address include what media, events and social media platforms will be the most beneficial; when to start thinking about promotion; and what is a successful six-month plan for your book.
Participants should send their first three chapters, complete manuscript or proposal no later than June 1 so that Claire can evaluate them from a promotional perspective.
Claire McKinney has been working in public relations for 20 years. She has appeared on the Today show and CSPAN as an expert on publishing and she travels regularly to speak to authors and audiences about PR and social media marketing. Authors she has worked with include Della Reese, Toni Morrison, Madeleine Albright, Walter Mosley, Robert Dallek, Rick Moody, George Pelecanos, Plum Sykes, Noam Chomski, Richard North Patterson, and Kristin Gore.
ONLY 12 SLOTS AVAILABLE
ADVANCE REGISTRATION IS REQUIRED (Registration Deadline is June 1)
Workshop fee: $150 | REGISTER NOW
Less Stress College Essays
with author and educator Sarah Lyman Kravits
Writing a college essay can be a highly stressful part of the application process, especially for students who don’t consider themselves “good writers.” While a little stress can motivate and energize, too much can turn this necessary task into paralyzing agony.
This workshop, consisting of two sessions held one day apart, will guide students toward a draft of their college essays while introducing stress reduction techniques that will ease them through the college application process. During the Saturday afternoon session, students will brainstorm for an engaging topic that fits one of the 2017 prompts, then begin to develop an essay that fulfills Common App requirements. Writing is rewriting, so students will be asked to use the time between the two sessions to develop their essays and arrive at a full working draft. During the Sunday afternoon session, students will receive feedback from Ms. Kravits as well as from peer review, and will further refine their drafts.
Parents, please join us for the first 10 minutes of Part One of this workshop. A brief introduction to the workshop philosophy and strategies will give you tools to effectively guide your student in the process of finalizing the essay as the deadline nears.
Sarah Lyman Kravits brings more than two decades of experience writing about and coaching high school and college students on success strategies. She is a co-author of the Keys to Success series of textbooks published by Pearson Education and used at colleges around the nation. As an expert in student success, critical thinking, and study skills, Sarah teaches the New Student Seminar at Montclair State University, and has given workshops on student success topics to both students and faculty at a variety of schools and conferences. For over 20 years, Sarah has read applications and interviewed candidates as a member of the Northern New Jersey regional selection committee for the Jefferson Scholarship Foundation at the University of Virginia.
On her website www.lifewithoutjudgment.com, she blogs regularly about coping with loss, cancer, and crisis. Her essays have been published on the Huffington Post and at ModernLoss.com and OpentoHope.com.
Fee: $160 ($180 at the door)
Each workshop limited to 10 participants
THREE WEEKEND SESSIONS!
2-4 PM each day
(Ask about our Teen Writers Circle student discount.)
More 2018 Speaker Events coming soon.
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