by Kris Waldherr, author and TWC instructor
- A friend with marketing experience volunteered to send out hundreds of press emails and coordinate publicity outreach.
- Another friend offered sage business advice regarding start-ups.
- Nearly every author I approached for book endorsements or early reviews came through with flying colors. They also posted amazing photographs on social media to stoke interest.
- Over seventy social media followers and newsletter subscribers shared Unnatural Creatures’ cover reveal.
- Another friend hosted my book launch as part of her popular “Ghost Stories by the Fire” storytelling series.